Privacy Policy
Last updated: 5 July 2026
This website is operated by Matthew Swan through Matthew Swan Ltd. For the purposes of UK data protection law, Matthew Swan Ltd is the data controller responsible for your personal information.
I am committed to protecting your privacy. This Privacy Policy explains how I collect, use, store and protect your personal information when you visit www.matthewswan.com, in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, where applicable, the Privacy and Electronic Communications Regulations (PECR).
About This Policy
This Privacy Policy explains what personal information I collect, why I collect it, how I use it, how long I keep it, and the rights you have regarding your personal information.
If you have any questions about this Privacy Policy or wish to exercise any of your rights under UK data protection law, please contact me using the contact form on this website. I will respond as soon as reasonably practicable.
Information I Collect
Information You Provide
If you contact me using the website's contact form, you must provide:
First name
Last name
Email address
Subject
Message
I require this information so that I can identify your enquiry, respond to you and communicate with you about your request.
Without this information, I cannot process or respond to your enquiry through the contact form.
Information Collected Automatically
When you visit this website, certain technical information may be collected automatically, including:
IP address
Browser type and version
Device type
Operating system
Pages visited
Date and time of your visit
Referring website (where available)
General website usage information
This information is collected through Squarespace Analytics and Google Analytics to help me understand how visitors use my website and improve its performance.
How I Use Your Information
I use your personal information to:
Respond to enquiries submitted through the contact form.
Communicate with you regarding your enquiry.
Operate, maintain and improve my website.
Understand how visitors use the website through analytics.
Comply with legal and regulatory obligations where required.
I will use your personal information only for the purposes described in this Privacy Policy, unless I am required or permitted by law to do otherwise.
I do not sell, rent, trade or otherwise disclose your personal information to third parties except where required by law or as described in this Privacy Policy.
I do not use information submitted through the contact form for marketing purposes, nor do I send unsolicited marketing communications.
Legal Basis for Processing
Under UK GDPR, I process your personal information on the following lawful bases:
Legitimate interests: to operate, maintain and improve my website and to respond to enquiries submitted through the contact form.
Consent: where required for the use of non-essential cookies and analytics.
Legal obligation: where processing is necessary to comply with applicable laws.
Cookies
This website uses cookies.
Some cookies are essential for the website to function correctly.
Third-party services used on this website, including embedded Vimeo videos, may also place cookies or use similar technologies where applicable. These are governed by the relevant third party's own privacy policy.
With your consent, I also use analytics cookies from Squarespace Analytics and Google Analytics to understand how visitors use the website and to improve its performance.
You can manage or withdraw your cookie preferences at any time using the website's cookie banner or through your browser settings.
Analytics
This website uses:
Squarespace Analytics
Google Analytics
These services collect information about how visitors use the website, such as which pages are visited, how visitors navigate the site and how long they spend on each page. I use this information to understand how the website is being used and to improve its content and performance.
Google Analytics may process information on servers located outside the United Kingdom. Where this occurs, appropriate safeguards are used in accordance with applicable data protection legislation.
Embedded Content
Some pages of this website contain embedded content provided by third parties, including Vimeo.
When you view a page containing an embedded Vimeo video, Vimeo may collect information about your interaction with the embedded player, your IP address, browser and device information, and may place cookies or similar technologies on your device in accordance with Vimeo's own privacy practices.
Embedded content behaves in much the same way as if you had visited the third-party website directly.
For more information about how Vimeo processes personal information, please refer to Vimeo's Privacy Policy.
Third-Party Websites
This website contains links to third-party websites and embedded third-party content, including Vimeo.
If you visit a third-party website or interact with embedded third-party content, the relevant third party's own privacy policy and terms will apply. I am not responsible for the privacy practices or content of third-party websites or embedded third-party services.
How Long Do I Keep Your Information
I retain personal information only for as long as reasonably necessary to:
Respond to your enquiry.
Maintain appropriate business records.
Meet legal, accounting or regulatory obligations.
Resolve disputes where necessary.
When personal information is no longer required, it is securely deleted or anonymised where appropriate.
Keeping Your Information Secure
I take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, disclosure, alteration or destruction.
While I take reasonable steps to safeguard your personal information, no method of transmitting information over the internet or storing electronic data can be guaranteed to be completely secure.
Your Rights
Under UK data protection law, you have the right to:
Request access to your personal information.
Request correction of inaccurate or incomplete personal information.
Request erasure of your personal information in certain circumstances.
Request restriction of the processing of your personal information.
Object to certain types of processing.
Request the transfer of your personal information where applicable.
Withdraw your consent where processing relies on consent.
If you wish to exercise any of these rights, please contact me using the contact form on this website.
If you are dissatisfied with how I have handled your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Website: https://ico.org.uk
Changes to This Privacy Policy
I may update this Privacy Policy from time to time to reflect changes to this website, applicable legislation or my business practices.
Any changes will be published on this page together with the revised Last updated date.